Leads
turn a list of emails into a pipeline that converts
How do I capture the right leads and nurture them toward a buying decision — instead of collecting emails that go nowhere?
You don't have a list problem.
You have a pipeline problem.
You treat every lead the same — blasting identical messages to everyone regardless of readiness, interest, or how they found you — so hot leads cool off, cold leads feel pressured, and the list grows while conversion stays flat. Sound familiar?
You capture without qualifying. You collect every email you can with no rubric for who's a real prospect — so the list grows while conversion stays exactly where it was.
You go silent after capture. Someone opts in, gets a welcome email, and then hears nothing — the follow-up cadence that turns interest into a decision was never built.
You nurture everyone identically. A qualified, ready-to-buy prospect gets the exact same sequence as a cold curiosity opt-in — so the hot ones cool and the cold ones tune out.
You can't trace your sources. You count form submissions as wins but can't say which channels produce qualified leads — so you keep feeding the ones that fill the list, not the pipeline.
From a growing list to a working pipeline
"I have a growing email list and I'm not sure why it isn't converting — I send the same messages to everyone and hope the numbers improve."
"I have a qualification framework that separates real prospects from curious visitors, a multi-touch capture system optimized at every stage, and a 90-day warming arc that moves leads toward a decision at their own pace."
The shift: a lead list isn't a pipeline. It's a signal archive — and this course turns that archive into a working conversion system.
You don't just watch lessons.
You leave with 12 real artifacts.
Working documents you actually use — not a bigger list. By the end they add up to a qualification framework, a multi-touch capture system, and a 90-day warming arc.
Lead Qualification Framework
A fit / problem / signal rubric that separates real prospects from curious visitors.
Lead Temperature Scale
Five readiness levels so you message each lead by where they actually are.
Lead Origin Map
Conversion rates by channel — so you feed the sources that produce qualified leads.
Directory Lead Profile
A six-dimension profile of the directory or niche lead worth pursuing.
Lead Magnet Architecture
A micro-problem, deliverable, and format engineered to attract the right lead.
Opt-In Mechanics Audit
Six components of the opt-in tuned so the right people actually convert.
Multi-Touch Capture Strategy
Five capture types layered across the site instead of one lonely form.
Directory Member Capture System
A preview-first capture flow designed for directory and membership signups.
Post-Capture Response Protocol
A five-day response sequence so no new lead lands in silence.
Lead Warming Framework
A 90-day, three-phase arc: education, social proof, then invitation.
Stage-Gate Transition Model
Three gates that move a lead forward only when the signals say they're ready.
Directory Onboarding Funnel
A hesitation map and activation offer that converts a lead into an active member.
Three moves: define a qualified lead → capture them well → warm them to a decision
Criteria
A qualified leadWhat actually makes a lead worth pursuing — before you spend energy on it.
- Establish Build a fit / problem / signal qualification rubric
- Segment Sort leads on a five-level temperature scale
- Source Map origin to channel conversion rates
- Apply Build your directory / niche lead profile
Capture
Collect contactThe mechanisms that collect contact info from the right people.
- Structure Architect a lead magnet around a micro-problem
- Build Tune the six components of the opt-in
- Layer Add five capture types across the site
- Apply Build your directory member capture system
Cultivation
Move to a decisionWhat happens after capture to move a lead toward a buying decision.
- Respond Run a five-day post-capture response protocol
- Warm Move leads through a 90-day three-phase arc
- Advance Gate transitions on real readiness signals
- Apply Build your directory onboarding funnel
More than videos —
a learning system
Every lesson lives in a platform built to help you actually absorb, apply, and return to the work.
AI Chat per lesson
Ask questions and pull key points, action items, and reflections from any lesson.
Searchable transcripts
The full text of every video — search it, scan it, jump straight to the part you need.
Highlights
Mark the passages that matter and filter the transcript down to just your highlights.
Bookmarks
Save the exact moments you'll want to come back to and reopen them in a click.
Notes
Keep personal notes saved right inside each lesson, exactly where you wrote them.
Playlists
Build custom collections of lessons and sequence the path that fits you.
Certificate
Auto-issued the moment you complete every lesson in the course.
Podcast mode
Listen to the course as audio in any podcast app — learn on the move.
Video controls
Closed captions, speed controls, picture-in-picture, and theatre mode — watch your way.
Favorites
Heart any lesson to pin it to your favorites for quick access later.
History & resume
Pick up exactly where you left off — your place is always saved.
Threaded comments
Discuss each lesson with other students in threaded conversations.
Is this course your right next step?
This is for you if…
- You have traffic and an opt-in form but conversion to paying members is stuck below 2%.
- You're sending the same email to your whole list and watching engagement drop with every send.
- You want to know which sources produce your best leads — not just the most opt-ins.
- You're building capture from scratch and want qualification, mechanics, and nurture right the first time.
- You want real working artifacts — a qualification framework, a capture system, a 90-day warming arc — not just content.
This is NOT for you if…
- You haven't driven traffic yet — Traffic (course 5) comes first; there's nothing to capture without visitors.
- You want a quick-hit tactic — this is a full lead system across 10–14 hours of real work.
- You want a list-growth hack — this builds lead quality and conversion, not vanity opt-in volume.
- You already have a built, monitored qualification, capture, and cultivation system that converts.
Be one of the first to tell your story
These courses are brand new. Once you've done the work, tell us how it changed your thinking — your words could be the first testimonial featured right here.
"Here's how this course changed the way I…"
your story here
"The part that surprised me most was…"
your story here
Three ways to go deeper
This course is one piece of a bigger system. Here's the whole map — and where you are on it.
University
Learn at your own paceThis course — full University access is $80 on its own.
Launchpad
Get the tools to execute-
Ebook$10narrative deep-dive
-
Checklists$15self-assessment diagnostic
-
Journal$20reflective application + AI prompts
-
Workbook$25full execution tracker
One of each — the full toolkit for this course is $70 on its own.
You're buying the University piece — the course, its platform, and the artifacts you produce. Bundle all three and save — see pricing below. Each column is also available à la carte: University $80, Launchpad $70, Events $280. See how we build →
Everything. Course price.
Lock in the full bundle today. Every piece ships to your account as it's built — and the price only goes up from here.
$430 value when complete
Everything, for the price of just the course.
- 12 lessons + AI Chat, transcripts, highlights, bookmarks
- Ebook + Checklists + Journal + Workbook shipping soon
- Workshop + Sprint + Challenge access shipping soon
- Certificate on completion
- Clinics included free — $20 each on their own
The price goes up as content ships — the founding price never comes back.
Not ready to commit? Attend our live workshops, sprints, and challenges for free — just show up. No signup, no credit card. If you like what you experience, the founding price locks in everything permanently.
Every piece below ships to your account as it's built — free, at your founding price:
- Leads — 12 lessons Digital$80 valueLive now
- Ebook Digital$10 valueIncluded
- Checklists Digital$15 valueIncluded
- Journal + AI Prompts Digital$20 valueIncluded
- Workbook Digital$25 valueIncluded
- Workshop Events$40 valueIncluded
- Sprint Events$80 valueIncluded
- Challenge Events$160 valueIncluded
- Total value when complete$430You pay $80
↑ as the tools ship, the price rises
↑ as the live events go up, it rises again
Full $430 value, fully builtWhat ships when?+
- Week 1: Workshop Part A (courses 1–3) + Ebook ships.
- Week 2: Workshop Part B (courses 4–6) + video lessons go live + Checklists ship.
- Week 3: Sprint recordings + Journal ships.
- Week 4: Challenge recordings + Workbook ships.
Or start bigger — the same deal at every scope:
Course
1 course + tools + events
$80Pod
All 6 Launch courses
$320Pillar
All 36 Framework courses
$960University
All 324 courses
$4,320Same deal at every scope — everything included, price goes up as content ships. See How We Build →
Prefer one piece? Single University, Launchpad, or Events access. · See How We Build →
Founding Access — Leads
Full bundle (University + Launchpad + Events) · $80 · pre-sale founding rate
[ Simplero checkout / order-form embed renders here ]
Wire this to the Simplero Founding bundle product for this course.
The final step of the Launch journey
Leads is course 6 of 6 — the last of Launch, and the last course of the entire Framework pillar. It slots here because capturing leads only matters once traffic is flowing to an offer worth converting on. With qualification, capture, and a warming arc in place, your platform is a live, revenue-capable business. Next pillar: Fundamentals.
You are here — turn visitors into a pipeline.
You're not doing this alone
Every lesson has a discussion where you share your work and read how others approached the same prompt — so you see the patterns, not just your own answer.
“Post your experience, read two others, and notice the patterns.”
Per-pillar discussion forums are coming as the community grows.
Before you decide
Isn't a bigger list the goal?+
No — a list without qualification grows while conversion stays flat. The Lead Qualification Framework separates real prospects from curious visitors so you invest energy where it pays off.
Should I send everyone the same emails?+
No — a ready-to-buy prospect and a cold opt-in need different messages. The Lead Temperature Scale and 90-day Warming Framework match the message to where each lead actually is.
What happens right after someone opts in?+
Most lists go silent after a welcome email. The Post-Capture Response Protocol runs a five-day sequence so a new lead never lands in a void — wired through Simplero or High Level.
How is this different from Forms?+
Forms builds the capture mechanism — the fields and flow. Leads decides who's worth capturing, layers capture across the site, and warms them toward a decision afterward. They pair, but solve different problems.
How much time does it really take?+
10–14 hours across 10–14 days, with gaps to let your capture mechanisms run and produce real lead data before you tune the nurture arc.
What do I actually walk away with?+
12 working artifacts — from a Lead Qualification Framework and Multi-Touch Capture Strategy to a 90-day Lead Warming Framework and a Directory Onboarding Funnel.
How do I turn opt-ins into a pipeline — instead of a growing list that never converts?
Stop collecting emails that go nowhere. Qualify who's worth pursuing, capture them well, and warm them toward a decision at their own pace.